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Getting Through To Your Clients: Logic vs. Emotion

Human actions are based on emotions.  Logic is often present, but it’s usually there to justify our emotional response.  Even for people who seem to be very logical, their reasoning is tied to emotion.  Tapping into someone’s emotions is the key to success in almost every field.  If you can do that, you’ve done the […]

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The Balloon Factory and the Unicorn

I want to share a short excerpt from Seth Godin’s book ‘Tribes’.  I haven’t finished reading the book yet, but I’m enjoying it quite a bit.  In his book, Godin discusses how to form tribes, or groups of believers or followers; whatever you want to call them.  A good portion of these tribes emerged long […]

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A Tale of Two People – by Alwyn Cosgrove

The following was written by Alwyn Cosgrove.  Cosgrove has co-authored four books in the “New Rules of Lifting” series.  He spends his time at Results Fitness, where he carries out fitness training with clients and trains his staff.  He also speaks on the Perform Better fitness lecture circuit, coaching fitness trainers worldwide to improve their […]

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25 Tips for Better Living

I’m going to hop on the bandwagon for a second and share with you my list of 25 things, that if followed, will certainly lead to a happier and more fulfilling life. 1.  Question things you are skeptical of. 2.  Never feel complacent in terms of learning and how much you know. The more you know, […]

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